Brand Culture
Boba tea culture is a vibrant fusion of tradition and modern lifestyle, rooted in Taiwan and now embraced worldwide. Leading the industry are brands like Boba Guys, known for their commitment to high-quality ingredients and handcrafted drinks, and CoCo Tea, a global favorite with a wide variety of classic and innovative flavors. The Alley brings an artisanal touch with its signature hand-crafted sugar and premium tea blends, while TP Tea, founded by Taiwan’s renowned Chun Shui Tang, stays true to authentic flavors and high-quality tea craftsmanship. Whether enjoyed as a daily treat or a social ritual, boba tea represents a youthful, playful, and inclusive community where everyone can find their perfect sip.
Coco Tea
CoCo is more than just a bubble tea. We dedicate to what we promise, the best drinks, thoughtful
service,
fun vibes to the community we are at, and exceptional experience with CoCo.
CoCo Bubble Tea is founded in 1997 by Chairman, Tommy Hung. In a world where culture blends with
tea,
CoCo found its core mission, ‘Consistency and Continuity’, to bring the highest quality of tea with
unmatchable services to its customers, and began its journey in building the world’s biggest bubble
tea
empire.
Spanning over decades of diligence and consistency, CoCo kept its promises and passions in quality
and
services with innovative new drinks, stylish store designs, quality fresh fruits and distinctive
recipes. With the persistent on traditional craftsmanship, bold innovations and sharp international
perspectives, CoCo has successfully brought its spirit overseas with the first New York store
opening in
2011.
CoCo always aims to create a diversity and sustainable community for its customers, provide eyes
refreshing products, and is dedicated to "Embrace Tradition, Unleash Innovation, and Seize the
World."
Brand Values
DEDICATE
CoCo dedicates to everything we do. We seek high-quality ingredients, we deliver trendy drinks mixed
with our passion and dedication, and we provide service from the heart and promise to give you the
best
we have.
FUN
CoCo always brings fun. We demonstrate cheerful and friendly characters while interacting with
customers, staff and partners. We promise to be creative and serve fun elements with our drinks and
vibes whenever you are with CoCo.
CARE
CoCo cares every customer, product, staff and our community. We develop our product with care, we
treat
our customers and partners as best friends, and we promise to show our commitment to our society.
The Valley
The Alley, a globally recognized bubble tea brand founded in Taiwan in 2013, embodies the philosophy of "It's time for tea." This motto reflects their dedication to blending life and design into a harmonious experience, encouraging customers to savor quality tea in a thoughtfully crafted environment. By integrating creativity and aesthetics into their offerings, The Alley aims to transform everyday tea drinking into a moment of appreciation and connection.
The Boba Guys
Boba Guys' mission is to bridge cultures by introducing high-quality bubble milk tea to diverse
communities. They achieve this through three core values:
Quality: Committing to excellence in both product and service, using premium
ingredients and meticulous preparation methods.
Radical Candor: Fostering open and honest communication by caring personally and
challenging directly.
Giving a Damn: Demonstrating empathetic passion by sourcing responsibly,
prioritizing customer service, and valuing community feedback.
These principles guide Boba Guys in changing perceptions of boba and tea, while creating an
inclusive and culturally aware environment.
TP Tea
TP TEA's mission is to "meet friends via tea," reflecting their commitment to fostering connections through the shared enjoyment of high-quality beverages. They honor centuries-old tea traditions while innovating the tea-drinking experience, such as promoting the combination of ice with hot brewed tea. Their vision, "A Cup of Bliss, A Touch of Care," emphasizes not only providing great tea but also creating a lingering sense of happiness for their customers.
